Brand identity

Ate Nene’s

A warm, playful visual identity for a homegrown Filipino food brand. A chef mascot, expressive wordmark, earthy palette, and food-focused applications reflect its caring, lutong-bahay character.

Role: Creative Direction and Design
Scope: Branding & Visual Identity
Context: Homegrown Filipino food brand established in 2025

Playful display lettering paired with Inter. The palette combines Deep Moss, Warm Terracotta, Vintage Gold, Espresso, and Cream Canvas.

A social-media banner combines the chef mascot, food photography, and the message “Good food, made for sharing.”

Branding and visual identity, with creative direction and design credited to Aldrin Tarnate.

AI-assisted social campaign concept

Mad’s Chilli

A self-initiated, AI-assisted social advertising concept extending an existing homemade chilli-garlic brand. Product-reference-led imagery, art direction, retouching and manually composed typography explore feed and story formats; no campaign performance or publication outcome is claimed.

Context: Existing family-owned chilli-garlic brand
Role: Creative direction, AI-assisted image exploration, retouching and layout
Format: 4:5 feed and 9:16 story concepts

Mad’s Chilli campaign concept cover with two chilli-garlic jars and a dark food-photography backdrop.

Campaign objective, audience, key message and proposed feed and story formats.

Red-label Crunchy Chilli Garlic and yellow-label Chilli Garlic Paste product visuals.

Heat in Motion art direction, floating ingredients, restrained palette and soft commercial lighting.

Product references, planned AI-generated explorations, Photoshop corrections, typography and review.

Two-product hero, feed and story ad concepts, social mockup and crunchy-product visual.

Campaign role and creative contributions with branding and image-refinement credits.

Brand identity

Asa Law Office

A restrained black-and-gold identity for a law office, developed across logo design, signage, stationery, and brand guidelines.

Role: Brand and Visual Identity Designer
Scope: Identity, signage, stationery, and brand guidelines

Black and gold ASA Law Office signage on a modern building

ASA Law Office identity overview and wall-sign mockup

Logo design & visual identity

Pizza Social Club

A playful, modern identity for a community-driven pizza brand built around shared food and social gatherings. The winning contest entry was later expanded into a promotional 4 × 6-inch flyer.

Role: Brand Identity & Graphic Designer
Scope: Logo Design, Visual Identity, Logo Guidelines, and Print Collateral
Outcome: Selected as the winning contest entry; later expanded into a promotional 4 × 6-inch flyer.

The original brief, design direction, role, scope, outcome, and year.

The identity extended into a 4 × 6-inch promotional flyer, shown as a printed mockup.

Pizza Red, Social Green, black, and white, followed by clear-space guidance based on the circular counter inside the P.

Editorial / Brochure Design

Hitzetech

A 52-page company and product brochure for Hitzetech, bringing together an introduction, industrial applications, and detailed product information.

Scope: Editorial / brochure design
Context: 2026 client project · Personal cover refinement shown

The brochure opens with a company overview and contents page, then moves through industrial applications and detailed product information. This selection shows my personal cover refinement alongside interior spreads from the client-approved brochure. The updated cover retains the approved format; it is not presented as a new client-approved version.

Mockup of the personally refined Hitzetech brochure cover

From company story to a usable contents page.

Opening pages orient the reader before the technical and product sections.

Company introduction and contents spread of the approved brochure

Making technical information scannable.

Applications, concise subheads and supporting photography give the reader more than one way into the content.

Induction brazing and pre-heating spread

See the page design up close.

Flat exports let visitors inspect the type, image placement and information density that small mockups can hide.

Flat page exports showing induction brazing and pre-heating typography

Unselected navy cover concept featuring industrial worksite photography

Unselected cover concept

An alternative cover direction.

I also explored a darker, image-led cover that puts the industrial setting front and center. The client-approved brochure uses a white cover; my personal refinement of that direction is shown above.

Logo collection